Tiger Roots is…

Tiger Roots is a boutique agency for concept development, brand building and retail strategy. We help consumer brands to grow in Europe and China. Our team changes according to the assignment and we have great creative networks in Amsterdam and Shanghai. 

But what do we really do? There is no cookie-cutter approach to what we do. Since every brand, company and situation is unique it requires different ingredients. With a network of creatives in Amsterdam and Shanghai we create distinctive and successful consumer brands. A wide range of specialisms are always used in a different mix with entrepreneurship as the key driver.

Is this expensive? Hell no, our main priority is to create value and make sure this creates turnover for our clients. 

Our natural role is to take a project from initial concept to final execution with taste, passion and purpose. Clients that let us create synergy between physical and digital concepts for retail and fashion will see us in our natural habitat. 

As founder of multiple retail, fashion and lifestyle businesses and involvement in marketing projects for companies like Kawasaki Motors, Postbank, Brunotti, Suitsupply, Route66 and Oger we offer a unique 360°, in-depth insight of what it really takes to grow a fashion or lifestyle business.

We love to make new professional acquaintances. Reach out if you want to talk concepts, brands & strategy or business in general. If we can’t be of service, we might know others to meet your needs.  

p.s. Tiger Roots is my longtime nickname that turned out to be a great alias for my online presence. Later when my freelance work grew to agency scales we simply kept the name. 

You can reach me us: tiger@tigerroots.com

Stay happy & stay hungry!

Dennis Roelofsen initiator Tiger Roots Agency