The sky isn't a limit. And my ideas are now free of charge.

Dear (future) entrepreneur,

For as long as I can remember I’ve been pitching and selling ideas. We can call them concepts or designs, sometimes I frame them into a business plan but it comes down to ideas

Ideas can be super powerful especially if the idea fills a hole in the market. The interesting thing about selling ideas is that the people who could benefit most usually are the ones least eager to pay for them simply because their brain is wired entirely different than mine. 

A friend of mine is successful in import and export. His brain is wired and trained like this: “If I buy something cheap and sell it for more I make money. If I find the client before buying the product, I make money without risking to lose money.”

If a man like this comes to you for an idea, it’s usually something that he thinks he needs: a logo, a productname or a design of some sort. But what he actually needs is much larger and newer ideas that bring him a unique position in the market with unique products and services. I’ve found that selling an idea to him is hard because:

1 - The valuation: I always try to value the idea and not just my time, 

2 - The non-creative ‘client’ cannot value ideas before they are real,

3 - After ideas are presented, they gradually lose monetary-value to him because they are so intangible. Clients no longer feel an incentive to pay for ideas as soon as they become normal to them.

4- An idea is just and idea. The most powerful ideas for businesses only prove powerful through execution and consistency. For great execution one needs the right funding and a great team.

But still it all starts with a great idea, a great concept and a vision of how to turn this idea into fruition.

I have decided to give all my ideas away. For free.

If you’re starting a business or a brand, I want you to use my brain, my network and my time. And I don’t want you to pay me. Together we will create whatever this new venture needs.

Here is a list of what I can contribute to your venture:

  • Market research
  • Concept development
  • Name proposals & URL-proofing
  • Trademark checking
  • Logo and corporate identity
  • Website
  • Packaging
  • Branding & brand development
  • Interior design
  • Product development
  • Team formation
  • Business planning
  • Concept & brand monitoring
  • Hell, I can even help you get funding, 

Why am I doing this?
1 - Ideas are just ideas. they can stay on my desk or you can execute them and create success with my ideas,
2 - My motive is to create and co-operate with strong (future) entrepreneurs and companies, 
3 - I want to benefit from the upside of your success, our success. Therefore I have blocked some of my time to invest in cool projects. 
4 - I like to be unrestrained from industries, Currently I am working on a yoga-concept, a menswear brand and a re-branding of a chocolate brand. 

I want you to pick my brain and use my ideas, for free. My only ask is that you are a goal-getter and will do whatever it takes to be successful. But let’s start like everything starts: a meeting and a nice cup of coffee. My offer stands until the end of April. Shoot me an email or share this with a friend who should come for a coffee.

Swallow your shit, don't chew on it

How my problems stood in the way of finding the love of my life

Would you agree if I said that you would perform better at work (or school) if you had less problems? Would you maybe be able to run faster, lift heavier, sleep better and eat more properly? I know I would.

Would you be able to love deeper and harder and more intense? And equally important, would you receive love better, see it clearly and really enjoy it? It happened to me.

For 4 years I had affirmation notes on the inside of my front door. The top note said:

“If you wanna fly, you gotta give up the shit that weighs you down.”

When ever I left the house I was reminded of my bag full of shit. My company had just filed for bankruptcy, (so I was jobless as well) a pile of debts, a bunch of angry customers and two hands full of disappointed friends and relatives.

At that time I was not in a relationship. Luckily. Because looking back I wouldn't want to be in a relationship with the love of my life at that point in time. I am sure I wouldn't, because I couldn't.

Before, during and after my period of hitting rock bottom I saw a few girls. The ones that I liked, saw me as a nutcase. The ones that liked me, had serious issues themselves. (I am sorry if this comment hurts anyone's feelings but it's true.)

The love of my life would have never sticked to me.

And so I stopped searching for love and the ideal partner. That partner is not going to fix you. I realized that that was my job and my job only. Gradually I got rid of all my problems by doing these 5 things:

1 – First I made a list of the kind of man I wanted to be, what values and principles I wanted to live by and what my life should look like after 5, 10 and 15 years. (try it, it's liberating!)

2 - By focusing on my health; I started practicing Brazilian Jiu Jitsu, , running, weightlifting
and I did between 215 and 250 workouts of various kinds each year, (I know these number may
sound ridiculous but see point 5)

3 - I promised myself to say NO to 3 things every single day,

4 - Every month I walked to the ATM and took 50,- euro's for each week of the month that
followed, put it in separate envelopes for each week (try that too, it hurts like hell!) and then
paid as much bills and debts as possible with the remaining amount,

5 - I replaced partying and spending by working, painting, cooking and going to the gym,

What ever the problems are that weigh you down, please face them today. Swallow your shit, don't chew on it.

You can book tremendous results by staying focused and working hard. Every month, week or day another of my problems would disappear. The sky became clear but the sun really started shining when I met Asha. Actually I should say, when I met her AGAIN.

We had met before and it turns out that she needed a little problem-solving time of her own before meeting me again. I am one lucky bastard. Having improved myself and being on this winning streak I decided it is time to go back into the ring.

Soon I will be launching a brand called SNKRBLT (say: Sneakerbelt) We chose to use “you complete me” as our pay-off since we help to complete your outfit (with a matching belt when wearing denim and sneakers) and our charity policy also evolves around this pay-off. Our products are labeled with the text below:

Stop searching for love and the ideal partner. You should become one. Dream of you. Invest in you. Do what you gotta do.

Be the best you can be. Because only then :: you complete me ::

SNKRBLT is made with love, under good circumstances and in limited editions.