Atelier by Fapai, the new luxury menswear label from Chinese clothing retailer Fapai, has opened an exclusive appointment-only concept store in Wenzhou.

Shanghai studio Cloud-9 was tasked with designing the workshop-inspired interior, which is kept purposefully raw with white-washed brick walls, an exposed metal beam structure, worn concrete floor and metal ceiling access hatch.

Two large central worktables that double as display cases for accessories provide a place for customers to sit and discuss their style or custom made order together with a stylist or the tailor.

To combat the lack of natural light in the space the designers installed a series of backlit white-painted glass panels around the perimeter of the space to mimic clerestory windows.

Modular furniture and fixtures with hand painted surfaces and hand tied leather straps are all custom made using reclaimed materials.

Chinese mega retailer Fapai is dipping its toe into luxury with the launch of a new menswear label, Atelier by Fapai, and the opening of an exclusive appointment-only concept store in Wenzhou. If successful, the new showroom will serve as a blueprint for 300 new stores across China to be rolled out over the next two years.

The cabinets and entrance door are built from a mix of ship wood and railway sleepers,’ recalls Karin An Rijlaarsdam of Cloud-9.

Inspired by the bamboo rods that are used to dry laundry on the streets in China, Cloud-9 used bamboo and metal rods to create a simple, modular display system.

Atelier

CONCEPT STORE WITH PERSONAL CHARACTER

background: As featured by Wallpaper Magazine :

“Chinese mega retailer Fapai is dipping its toe into luxury with the launch of a new menswear label, Atelier by Fapai, and the opening of an exclusive appointment-only concept store in Wenzhou…”

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services: Creative Consultancy, Matchmaking, Collection Design

Text and images from Wallpaper Magazine
Images by Charlie Xia / All rights reserved
Interior design by Cloud-9 from Shanghai

Client: Atelier by Fapai