Thomas Baldwin

CUSTOM-MADE SUITS AS FAST FASHION

background: Thomas Baldwin is a European tailoring specialist with three generations of experience.

our role: We got the chance to dive deep into the Chinese market and introduced the brand with a local Chinese partner as licensee. As personal tailoring is relatively new to the majority of the Chinese middle class we developed a store concept that breaks up the entire shopping experience into three steps: guiding and visible in the interiors.

We designed and opened 2 boutiques and 3 shop-in-shops, gave product and tailoring training to 40 sales reps and gave guest lectures at The Shanghai School of Business to groups of 80 students about the current state of the suit business.

services: Concept Development, Interior Design, Advertising, Visual Merchandising

Images by Tiger Roots / All rights reserved.

Client: Thomas Baldwin